Tuesday, 26 October 2010

change in direction.

i started thinking i wanted to market a music teacher as being unconventional and modern. 

at the moment there seems to be a lot of examples of using light and increased shutter speeds in photography to create a ghostly glowing lingering light across the screen. i find this technique interesting. it is also very contemporary and is being used in a lot of mainstream advertising at the moment. 

here are some examples.

BT broadband advert 2010 







Talk talk advert 2010



i then started to look on the internet for inspiring images and i found this one really effective. i think it was done with a sparklers and i just love the energy and electricity in the image.


i then also remebered when i had a go at sing light in a similar technique about 2 years ago. i turned my camera to night time mode and moved some fairy lights about. i think i will draw upon this method to create some new more relevant images to incorporate into a new design. 

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